What is fashion merchandising?

Fashion merchandising is a term that is used to describe the business side of the fashion industry, which involves producing, promoting, buying and selling jewelry, shoes clothing, cosmetics and other accessories. Professionals in this field focus on both business and style to attain the desired goals.

Fashion merchandisers can lead careers as fashion designers, fashion buyers, textile merchandisers or display artists. They rely on research and current reports to predict future fashion trends. Merchandisers attend fashion events to obtain quality goods that will appeal to customers. Merchandisers help determine the type of garments and fashions that a particular store should sell.