What goes in a Walmart weekly flier?

Walmart weekly flyers include sales on existing products, referred to as Rollback Prices, as well as special promotions on different types of foods, such as dry goods, break, dairy products and produce, where available. The weekly flyer also includes special pricing and deals on new products.

The Walmart weekly flyer covers the different promotional changes in price on the items sold within the store for a specified date range. Different stores and areas offer different sales, and thus the company publishes different regional flyers. A customer can view the appropriate flyer for her region by visiting the Weekly Ad section of Walmart.com and choosing a store within her ZIP code.