Are pink diamonds more valuable than white diamonds?

Pink diamonds are more expensive than white diamonds as of 2015. This is because pink diamonds are much rarer than white diamonds, and are among the most hard-to-find gemstones.

The most important factor to consider when determining the price of a pink diamond is the color. As a general rule, the stronger and darker a pink diamond's color, the more expensive it is. Another factor that determines the cost of a pink diamond is the supplier. The more information buyers have about the origins of a diamond, the more they are willing to pay. This is due to an increased awareness of "blood diamonds," which are used to fund civil wars and abuses of human rights.