What is Premier Designs jewelry?

Founded in 1985 by Andy and Joan Horner of Dallas, Texas, Premier Designs is a Christian-based company that directly markets and sells jewelry to consumers through independent distributors. These distributors are called "Jewelers," and they can be found throughout the United States and Puerto Rico.

Andy Horner explains that the heart of Premier's success is found in the principles the business was built upon, which he states are "serving, caring, hard work, hope and truth". Many of the Premier Jewelers are stay at home mothers, who host shows in order to earn 50 percent commissions on every sale in addition to other bonuses.