How do you use a floor display easel in a retail setting?

Use an easel in a retail setting to showcase special merchandise. A folding easel requires little storage and is self-contained and easy to move from one area of the retail floor to another when you want to emphasize another product.

Easels are available in both tabletop and freestanding units that require no table for a floor display. They display posters from manufacturers that show customers how a product meets their needs. A dry-erase easel provides a quick way to draw attention to sale merchandise with easy-to-change signage. When selling clearance merchandise, the retailer can simply relocate the easel to a new table when needed.