What is cake mascara?

Cake mascara is mascara that comes in a compact. The mascara brush is rolled into the substance in the compact before it is applied to the eyelashes.

The eyelash wand must be dipped into water or a waterproof makeup sealant before it is dipped into the cake mascara for best results. Cake mascara helps to make the lashes darker and more defined. The product doesn't clump or smear, according to Camera Ready Cosmetics. Users report that cake mascara gives a natural look to the eyelashes while still adding definition. Users also stated that cake mascara takes about twice as long to apply as noncake mascara.