How is the birth of a British royal baby announced?

The British royal family tends to announce the birth of a royal baby by issuing a press release through its official offices. There was much public speculation and interest surrounding the birth of Prince George in 2013, and in that case, royal family officials placed a gilded easel outside Buckingham Palace. This easel confirmed the birth and the health and safety of both mother and baby.

The gold-trimmed easel used to announce Prince George's birth was the same one used by palace officials in 1982 when Prince William, the baby's father, was born. The exact process may vary on a case-by-case basis; for example, the easel is not always used.