What is a brand ambassador?

A brand ambassador is an employee of a company who focuses on making contact with anyone who could be a potential client of the company. This could include average consumers, other businesses or retail stores. A brand ambassador's role encompasses both sales and marketing.

Brand ambassadors can work in a number of different environments. Customers may see brand ambassadors working at a grocery store, giving out free samples of a new product. Brand ambassadors may also work in a bar or restaurant, giving customers coupons for a certain product. Brand ambassadors also work at conventions or trade shows geared towards a specific industry.