How can I distribute fliers for my business?

Various avenues to distribute fliers for a business include direct mail, door-to-door, public circulation or via a service that specializes in flier distribution. Business owners who opt for a do-it-yourself distribution campaign need to pay special attention to laws regarding placement in public places and on private property.

The local post office offers bulk discount mail pricing. They can advise businesses about the direct-mailing process. Business owners can purchase targeted mailing lists to reach customers interested in their business. Door-to-door circulation is an option, though many individuals do not appreciate this kind of solicitation. Local laws may even prohibit such distribution. Non-competing businesses catering to a businesses’ target market may be willing to allow placement of fliers. This is an excellent way to reach customers inexpensively. Specialized agencies are available to cover distribution in specific geographic areas at a per-piece cost. Businesses should get quotes from various agencies to get the best pricing.