What is a color visualizer?

A color visualizer is a virtual feature that allows a user to choose and view colors for a room before painting it. Sherwin-Williams.com, Olympic.com and Lowes.com are some websites that offer color visualization features.

To use a color visualizer, a user uploads a photo of the room to a website with a visualizer feature. When using the visualizer, a user selects, combines and mixes colors to digitally paint the room's walls and ceilings. Olympic.com's color visualizer lets users explore the site's most popular colors, browse designer collections and save and share projects. The other sites offer room templates and views of rooms from multiple perspectives.