What is an exterior paint visualizer?

An exterior paint visualizer is a software tool that allows homeowners to apply selected paint colors to digital photographs of their homes' exteriors in order to visualize the paint's appearance when applied. Most manufacturers of exterior house paints offer free virtual exterior paint visualizers on their websites.

Exterior paint visualizers are generally available from a paint manufacturer's website, as a mobile app or as part of a digital image editing package. Homeowners upload photos of their own home exteriors or select from stock photographs, allowing them to experiment with different colors in order to determine which paint shades might look best on their homes.