What are display racks?

Display racks are common structures used in retail businesses to store products and display them to shoppers. Display racks come in a variety of formats, such as wooden floor displays, wire shelving and round clothing racks. They serve as important elements in a visual merchandise presentation strategy.

The most rudimentary role of a display rack is to hold inventory on the floor for customer purchases. However, visual merchandising also involves placing and presenting products in a way that attracts customers. The main floor has larger racks that hold primary merchandise. Checkout stations and walls also have racks for accessories or impulse products.