What are examples of key result areas?

Key result areas are the things you must do in order to fulfill your primary responsibilities in a particular position. Examples of key result areas for salespeople include prospecting for potential clients followed by building trust with their prospects, which finally results in sales and referrals.

A key result area must be clear, specific and measurable, it must be an essential business activity, and it must be within your control. As a professional or entrepreneur, it is crucial to keep track of your key result areas, which generate the required end results, instead of being occupied by other daily activities.