What was the initial MSRP for a 2015 Ford Atlas?

The Ford Atlas was a concept truck for auto shows that was never put into production and never received an official price. However, many of its design features were eventually incorporated into the F-150 series of trucks, which have a base retail price of $25,800 as of 2015.

The Ford Atlas was featured at many car shows during 2013, and was considered a preview of the upcoming 2015 F-150 by many automotive journalists. Many of its features did become part of the 2015 F-150, including some styling cues and a version of the 3.5-liter EcoBoost V6 engine used in the Atlas.