What is Internet time?

Internet time is a system of time measurement in which each day is broken down into 1,000 Swatch beats. Each Swatch beat is equivalent to one minute and 26.4 seconds. Internet time eliminates time zones by having one three-digit number indicate the time of day anywhere on Earth.

Internet time was developed in the late 1990s by Swiss watch manufacturer Swatch. Each day of Internet time starts at 000 and counts upward one Swatch beat at a time. Swatch produced watches showing Internet time, but the concept did not gain traction. Swatch no longer sells the watches, but calculators that convert local time to Internet time are available on the Internet as of 2014.