What is KFC's competitive advantage?

KFC's competitive advantage is its supply chain and distribution system. This allows the fast food giant to cultivate relationships with business partners and establish a footing in regions where the competition is still struggling.

Because KFC's supply chain and distribution system is so well set up around the world, it has less difficulty than other fast food giants in establishing a presence, especially in less saturated areas where there is still much opportunity for growth. KFC is also able to compete effectively because of its famous trade secret: the 11 herbs and spices that it uses in the products sold all over the world.