How do KitchenAid prices compare with other brands?

As of March 2015, KitchenAid hand mixers and stand mixers typically cost more than similar appliances from other brands, such as Oster, Cuisinart and Hamilton Beach. Some KitchenAid appliances are priced more than twice as high as products from competitors.

Stand mixers from competing brands generally fall in the $50 to $100 range on Amazon.com, while stand mixers from KitchenAid cost between $200 and $400, sometimes slightly higher. KitchenAid prices are influenced by various factors, including the size, speed and color of the appliance. Promotions and special offers, which may lower the price of a product or reduce shipping costs, are listed on KitchenAid.com.