What is "native" advertising?

Native advertising refers to a specific type of online advertising that follows the natural flow of the user experience it is designed to complement. These ads appear similar to natural content on the page that the consumer is visiting and blend in well.

Social media platforms are popular options for businesses interested in native advertising. Native advertising can be used on both computer and mobile operating systems. This type of advertising may increase the number of consumers that click on the ads. An example of native advertising is a list of recommended articles or products listed below an article that the consumer is reading.