What is a real estate prospecting letter?

Realtors use real estate prospecting letters to turn leads into clients. The purpose of the letter is to introduce the realtor to the homeowner and pitch the value of using that realtor to sell the homeowner's house.

A solid real estate prospecting letter builds credibility by mentioning the realtor's most recent successful listings. It offers recommendations from previous customers, and it features the realtor's contact information (telephone, email address and social media memberships) before closing with a call to action. Successful realtors follow up prospecting letters with a call, email or another postcard requesting an appointment to discuss their services.