What is the role of the marketing department?

According to the University of Maryland, the role of the marketing department in any organization is to provide and support the organization with relevant, effective and targeted advertising and promotional ideas for the brands and services that are offered. A marketing department will help customers understand the value of the products on offer.

A marketing department conducts research that supports the marketing activities being implemented. The research process can span a number of stages, including the developing of a problem, the development of a research plan, the collection and interpretation of data and the creation of a report on the data and information that is gathered.