What is a Scott Pilgrim character maker?

The Scott Pilgrim Avatar Creator is an interactive website where users can create graphical representations of themselves in the art style of the titular graphic novel series by Bryan Lee O'Malley. It's designed to promote the "Scott Pilgrim vs. the World" film adaptation.

This Scott Pilgrim character maker provides several customization options to users, including facial features, hair color, clothing, accessories and more. Users enter their genders, names and ages to receive randomly generated nameplates. Once they're finished customizing their avatars, users can download copies of their work, send it to friends via email or share it on social networks.