What is the best-selling toy in the world?

As of 2014, the bestselling toy in the world is the Rubik's Cube made by Seven Towns. It has sold an estimated 350 million units since its introduction in 1980.

Other bestselling toys include the Sony PlayStation, which has sold 344 million units since its introduction in 1995; this figure includes several versions of the product. Video game products from Nintendo's Mario Bros. franchise have sold an estimated 262 million units since the franchise began in 1981. Other bestselling toys include products in the Barbie line, the yo-yo, the Easy-Bake Oven from Hasbro, the Radio Flyer, Silly Putty, Transformers toys by Hasbro and G.I. Joe toys.