What are some Starbucks marketing strategies?

Some Starbucks marketing strategies include providing products that appeal to a wide variety of people, creating a signature hip atmosphere and delivering products with speed, efficiency and consistency. Customers are comfortable with Starbucks because they know what to expect and they get the same essential experience at every location.

Sales of Starbucks' seasonal Pumpkin Spice Latte benefit from the short window of availability that creates a sense of product exclusivity. Through social media campaigns and contests, Starbucks announces the date for the beginning of the Pumpkin Spice season and involves customers in the countdown to availability. This strategy generates greater buzz and makes the product even more desirable.