What are some tips for creating an effective testimonial?

An effective testimonial begins with proactive steps such as asking customers to share their experiences, explains BB Marketing Plus. Customers tend to reflect on the value they derive from a company when they prepare testimonials and thus become more appreciative of that value.

An effective testimonial should have a name and, when appropriate, include a title and the name of the organization. It should also include a specific and measurable benefit, reports BB Marketing Plus.

To have a great and lasting impact, the testimonial should also be specific and focus on a single idea. After a customer has provided a testimonial, it's necessary to get his permission before using it.