What is the Coca-Cola rewards program?

My Coke Rewards, the Coca-Cola rewards program, allows customers to earn rewards such as theater tickets or gift cards by collecting points and taking part in online activities. Customers can find the codes on the packaging of products from different Coca-Cola brands, including Sprite and Dasani.

By completing certain online activities, such as sharing information regarding the Coca-Cola rewards program via Twitter, customers can improve their status within the program and gain access to better rewards. As of 2015, customers can select rewards that reflect their interests and donate their points to charities. For example, when a customer donates his points to a school, the Coca-Cola rewards program converts the points into an equivalent monetary value, allowing the school to spend it where necessary.