How many people get engaged on Valentine's Day?

The exact number of people who get engaged on Valentine's Day varies from year to year. Six million people planned to propose or expected a proposal on Valentine's Day 2013, according to a consumer survey from American Express. This was a significant increase from the number of planned or anticipated proposals in 2012, which was estimated to be 4 million.

In the same year, American Express reported that the average accepted cost for an engagement ring was $2,410, with that number more than doubling for what the credit card company describes as 'affluents.' Popular proposal settings include vacations and restaurant dinners, though at-home proposals were more popular in 2013 than they had been in some previous years.