What is the most popular brand of deodorant?

As of 2013, the most popular brand of deodorant sold in the United States was Degree Men, which held 7.6 percent of the U.S. market. In second place was Old Spice High Endurance, with a 5-percent market share.

Secret-brand deodorants held four spots in the top 10 deodorants in 2013, with Secret Clinical Strength in third position with 4.8 percent of the market, Secret Scent Expressions in fourth place with 3.9 percent, Secret Outlast with 3.2 percent to secure seventh place, and Secret Ph Balanced in 10th place with a 2.7-percent market share. Other deodorants in the top 10 were Suave, Axe Dry, Old Spice Red Zone and Dove.