What are some tips for writing a good vision statement?

Tips for writing a good vision statement include ensuring it is short, simple to understand, clear and specific to the business or organization. It should be unique to the business or organization; thus it is important to avoid using generic words or phrases when writing the statement.

A good vision statement should include few but catchy words that are easy to remember. It should also be simple for anyone reading it to understand it, with no jargon or informal phrases that might confuse those reading it. The statement should also portray feasible aims and goals and avoid showing excessive ambition. It should describe the expected result projected by the organization.