Are reviews of Lincoln Heritage insurance generally positive?

Customer reviews for Lincoln Heritage Life Insurance have been generally negative, although it is a BBB accredited business. On the BBB website, 10 out of 13 customer reviews were negative as opposed to positive, as of 2015.

Many customers reviewing Lincoln Heritage Life Insurance on the BBB website say that the service of the company was bad. For example, one customer said the company declined a policy even though she had filled out the forms correctly, and another said the company failed to send bills and cancelled the policy of a customer who thought she had been paying. Only a few customers were happy with the service, although they also had doubts about the financial motives of its agents.