What is clarifying shampoo?

A clarifying shampoo rids the hair of build-up caused by the use of hair products. The shampoo is ideal for swimmers, those who live with hard water, and those who use excess styling products frequently.

A clarifying shampoo can be used once a week or every other day, depending on the amount of hair products used. Apply the clarifying shampoo just like a regular shampoo, and massage it into the roots and scalp to remove build-up in these areas. The clarifying shampoo does not contain a moisturizing ingredient, so after rinsing the shampoo out, follow the rinse with a conditioner.